Executive Aviation: The Sky is the New Private Club

In 2023, executive aviation in South America surged by 14%, with Argentina, Brazil, and Colombia at the helm.
A quiet revolution is reshaping the way discerning travelers explore the continent.

This new traveler doesn’t seek ostentation — they seek access, identity, and intimacy. No check-ins. No queues. No compromises. Just you, the jet, and a destination that only a select few will ever know.

Private aviation is no longer just about speed. It is about freedom — the freedom to choose when and how to arrive. Whether it’s a glacier untouched by footprints, a jungle alive with ancient whispers, or a salt desert glowing under a thousand stars, the only way to truly arrive is from above.

See the related article series under the title The Sleeping Lion>>>>

Luxury Redefined

South America isn’t trying to be Europe. It’s not replicating Asia. It is its own story — wild, elegant, sacred.
A story only told to those who land softly in its most hidden corners.

In this new definition of luxury, executive aviation is not the accessory — it is the key.
The jet is no longer just a vessel. It is the threshold to a deeper kind of travel — one that honors time, privacy, and the privilege of discovery.

And so, a new chapter begins.

If the skies of South America are the new private club, then its landscapes are the rooms waiting to be explored. A club where membership is not written on a card, but in the freedom of flight and the intimacy of access.

From the vineyards of Mendoza to the ateliers of Bogotá, from the polo fields of Argentina to the surf breaks of Brazil, from ancient ruins to avant-garde galleries — each journey becomes a story of its own.

This is the invitation: to taste, to feel, to play, to see, to breathe South America in ways that only private aviation makes possible.

So — where will your next journey begin?

The next pages will open the doors.

A culinary escape, an artistic immersion, a sporting adventure, a vinous discovery, a communion with nature.
Each one a piece of the continent, each one a key to the unimaginable.

Take off to the unimaginable.

South America is waiting.

Enriqueta Zambonini